If I write no other posts during a calendar year (and I write very few) there’s always this one, in which helpfully help others make New Year’s Resolutions. You’re welcome!
To: Shampoo & Conditioner Package Designers
There are lots of big words on these bottles relating to ingredients like ADZUKA BEANS and benefits like VOLUMIZING. Much, much smaller—and oftentimes in a less-bold font and color—are the words that help you distinguish the shampoo from the conditioner, a task made harder by the whole no-glasses in a steamed-up shower situation. So I have to guess and I always guess wrong. Suggestion: Make the font for ‘shampoo’ and ‘conditioner’ some combination of large, bold and dark, unless the bottle is dark then make it light. Readability is what we’re after here.
So AI probably has some super useful applications. But one of them is not predicting what I’m going to type next. All of this started with gmail suggesting a few responses I could select if I were feeling really lazy—’sounds like a plan!’ and the like. But yesterday I was attaching an edited document to an email with the explanation that revisions were …. and while I was thinking “highlighted in yellow,” that’s what the Google filled in. So specific! So not really guessable! So creepy!
To: People on Crowded Subway Cars With Backpacks On That Practically Knock Me Over When They So Much as Back Up a Bit
Take them off.
To: the Person Who is Watching a Movie on Amazon Prime With Me Right This Very Minute
Stop talking so much.