Category Archives: transgender

What women want

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It’s not that complicated. But brands don’t get that women want to see themselves reflected—their bodies, their ages, their ethnicities, their preferences—in branded messaging. Recently, a Victoria Secret executive dismissed the thought of casting plus size and transgender models in Victoria’s Secret shows.

“Why don’t you do 50?” L Brands CEO Ed Razek retorted, referring to garment sizing. “Why don’t you do 60? Why don’t you do 24? It’s like, why doesn’t your show do this? Shouldn’t you have transsexuals in the show? No. No, I don’t think we should. Well, why not? Because the show is a fantasy. It’s a 42-minute entertainment special. That’s what it is.”

It’s Ed Razek’s fantasy, and indeed fatal flaw, that women want to watch an “entertainment special” featuring pantily-clad women at all. Per the NY Times, the company’s stock is down 41 percent this year and in response to questions asked in recent consumer study, 60 percent said they think the brand feels “forced” or “fake.”

I’m recalling a 2013 flameout when an executive at Lulu Lemon told the press that plus sizing was not part of its “formula.” Posted on its Facebook page: “Our product and design strategy is built around creating products for our target guest in our size range of 2-12. While we know that doesn’t work for everyone and recognize fitness and health come in all shapes and sizes, we’ve built our business, brand and relationship with our guests on this formula.”

Meanwhile, ThirdLove, started by women offers 74 sizes and “nude” tones across the spectrum of human skin colors. That’s what women want.

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Cissexism (and other things I want to be smarter about)

This post was supposed to be about the surge of pro-woman discourse in the age of Donald Trump. I mostly wanted to post the posters, below, which I think are beautiful. Following a path I could not recall if I even wanted to, I fell into Everyday Feminism and an article called “Here are 20 Examples of Cissexism We’ve Probably All Committed at Some Point.” And I, a supposedly broad-minded, thinking-caring-and-soi-disant feminist, have committed so many of them. For example:

3. Not Noticing When Personal Information Forms Have Only ‘Male’ or ‘Female’ as Options — yes ma’am! and sir and, um, other honorific I don’t actually know 

6. Never Wondering Why Tampons Aren’t in Men’s Restrooms — never, ever wondered this

12. Referring to Equal Marriage as ‘Gay Marriage’ or ‘Same-Sex Marriage’ — guilty again and I thought I was saying the right thing, but now I see the problem  

19. Expecting Trans People to Educate You If You’re Struggling to Understand the Trans Community — perhaps worse (again) I never considered this question at all. And I love the author’s notation on this one: I am not your teachable moment. Teach your own damn self on your own damn time. 

Also cessexist as a adjective is really hard to say but I’m going to try, I really am.

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Lauren Crew

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Ashley Shley

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Mary Purdie

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Just finished Transparent

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Tagline should be: And you thought your family was nuts.

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