No company for old men (and women)

I somehow missed an essay called No Country for Old Men (and Women) by Steve Grubbs, about agism in the media, especially as companies seek “synergies and cost savings” after they merge (good-bye Time Inc.!)  Chillingly, he writes about running into “a senior executive at a major media company who indicated she ‘had maybe two years left.’ She is in her early 50’s.”

As factors, he cites the pressures imposed by Wall Street when media companies miss their earnings’ mark. But fair enough, as this pressure is a byproduct of being a publicly held company, yeah? More on the mark, specifically for media sellers, is the death of relationship selling, thanks to programmatic ad buying.

N.B.: Ageism is also true on the creative side, per this post.

Advertisements
Tagged , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Advertisements
%d bloggers like this: