And now I can put a name to the habit of skimming through something that has enough buzz that I pretend I know something about it: faking cultural literacy. Bitcoins. Twitter. Lots of stuff having to do with content marketing, which is what I actually do in life. And now I also know plenty of people ingest a headline, get the gist of content, whatever it is, and simply stop reading: too long, didn’t read. I’ll keep this short, for that reason.


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